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Presented at an occassional meeting of the IceMen Club, April 16th, 2009
- Nobody reads
- Spreadsheets are just fantasies that appear real.
- You will be doing this for a long time - get the basics right: HR, CRM, People, Accounting, Legal, IP)
- Cost of Sales will be much higher than you imagine (Changing minds costs more than you think.)
- It will be much harder than you think.
- You'll have to fire your friends - or wish they would leave.
- The Top Five is the new Top 10 Because nobody reads.
- Keep salesmen on a very short leash
- Your website is your company
- They say "You can't tell a book by its cover." Why is that advice necessary? Because people make snap judgments about a book by its cover. And they do the same thing about you
- Why are there headlines? Because that may be all they read
Life is a series of new beginnings. Every day is a new day or a chance to start over. Many of us go through our days, weeks, and years doing the same thing day after day, but if we stop and think about it we have a chance everyday to move in a different direction if we so choose.
For entreprenuers that constant change becomes so natural and commonplace that we sometimes forget to take a step back and look at the big picture. We need people, mentors, organizations in our entreprenuerial lives to help us take a step back and not get in the rut of working in the business.
In 2012, four local organizations merged into one and the journey has been long but fruitful. As part of this merger, Business Ownership Initiative has been given the opportunity to move in a different direction and, as it just so happens, it is the direction we always intended to be heading in.
As you start your journey in entrepreneurship, invite us along and let's make your dreams come true!
Communication should be like messages in a bottle. Every word precious - not enough paper and not sure of the reader's ability to digest your message.
Writing Rules:
1. Short: nobody has time to read your stuff
2. Simple: A complicated message is hard. Nobody is looking for something hard to do.
3. Selfish: Always answer the question: "What's in it for me?" from the perspective of the reader
Reposted from kimbrand.com with permission. Originally posted August 2008.
Presented at an occassional meeting of the IceMen Club, April 16th, 2009
- Nobody reads
- Spreadsheets are just fantasies that appear real.
- You will be doing this for a long time - get the basics right: HR, CRM, People, Accounting, Legal, IP)
- Cost of Sales will be much higher than you imagine (Changing minds costs more than you think.)
- It will be much harder than you think.
- You'll have to fire your friends - or wish they would leave.
- The Top Five is the new Top 10 Because nobody reads.
- Keep salesmen on a very short leash
- Your website is your company
- They say "You can't tell a book by its cover." Why is that advice necessary? Because people make snap judgments about a book by its cover. And they do the same thing about you
- Why are there headlines? Because that may be all they read
Life is a series of new beginnings. Every day is a new day or a chance to start over. Many of us go through our days, weeks, and years doing the same thing day after day, but if we stop and think about it we have a chance everyday to move in a different direction if we so choose.
For entreprenuers that constant change becomes so natural and commonplace that we sometimes forget to take a step back and look at the big picture. We need people, mentors, organizations in our entreprenuerial lives to help us take a step back and not get in the rut of working in the business.
In 2012, four local organizations merged into one and the journey has been long but fruitful. As part of this merger, Business Ownership Initiative has been given the opportunity to move in a different direction and, as it just so happens, it is the direction we always intended to be heading in.
As you start your journey in entrepreneurship, invite us along and let's make your dreams come true!
Communication should be like messages in a bottle. Every word precious - not enough paper and not sure of the reader's ability to digest your message.
Writing Rules:
1. Short: nobody has time to read your stuff
2. Simple: A complicated message is hard. Nobody is looking for something hard to do.
3. Selfish: Always answer the question: "What's in it for me?" from the perspective of the reader
Reposted from kimbrand.com with permission. Originally posted August 2008.
